Behind the studio
Somebody has to build the room.Then get out of the way.
Ali
Photographer & Founder
Builds the sets, runs the room, and turns the monitor around at the exact moment somebody stops performing. Has been told the sets are excessive. Continues building them.
Wonder
Creative Director
Directs on set when a session needs a second set of eyes. Years of film and commercial work in Seattle, and a habit of pushing a concept past the point where it would have stopped.
Jonelle
Studio Manager
Keeps a shoot day from becoming a shoot week. Handles the parts nobody sees so the parts you do see feel effortless. Knows where everything is, including the things Ali swears he already put away.
April
Concept & Production
Assists on set and rarely leaves it at that. Most of the ideas that end up in a session started as something she said out loud while taping down a backdrop. Good at the moment where a concept needs one more turn.
Lisa
Social & Community
Started as a client, kept coming back, now runs the part of SoulForge you see before you ever book. If something on the feed made you click, that was her.
Edith
Mannequin, Senior Staff
Has stood in more sets than anyone on this list. Tests every light before a human has to. Has never once complained about the call time.